eMASCO

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Major Group

Managers

Sub-Major Group

Administrative And Commercial Managers

Minor Group

122

Sales, Marketing And Development Managers

Unit Group

1222

Advertising And Public Relations Managers

Small Unit Group

MASCO Code

1222-02

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General Affairs Manager

General Affairs Manager plan, organise, direct, control and coordinate the advertising and public relations activities of enterprises and organisations or of enterprises that provide related services to other enterprises and organisations. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.

Alternative Names

Tasks

Planning and managing information programs to law officers, mass media, and the public about the plans, achievements and views of the company, or the organization in question

Planning, directing and coordinate advertising and public relations activities for the company or organization concerned

Negotiating advertising contracts with press officers, radio and television stations, sports and cultural organizations, and advertising agencies

Monitoring the selection, training and performance of staff

Planning and directing daily operations

Representing the department in its dealings with other parts of the organization or with external bodies

managing, planning, scheduling and monitoring the tasks of other employees

performing related tasks

Controlling expenses and ensure resources are used efficiently

Determining and directing administrative operations and procedures

K
Financial And Insurance /Takaful Activities
M
Professional, Scientific And Technical Activities
G
Wholesale And Retail Trade, Repair Of Motor Vehicles And Motorcycles.
J
Information And Communication
C
Manufacturing

FB-025-5:2012
Administrative Management
FB-071-5:2013
Staffing Management
FB-077-5:2013
Human Resource Consulting
FB-051-5:2014
Public Relations Management

0323
Media and Communications
0414
Management and Administration
0415
Marketing and Advertising

Skills

Basic

Active Listening

Proficiency in giving full attention to what other people are saying, taking time to understand the points being made and asking questions as appropriate.

Critical Thinking

Proficiency in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Speaking

Proficiency in communicating effectively as well as convey information verbally and in a way that can understand.

Decision Making

proficiency in choosing between two or more alternatives.

Social Perceptivenesss

ability to tune into the feelings of the people around them.

Specific

Internet literacy

ability to access, analyze, evaluate and create online content

Online Advertising